On Monday, October 11, 2010, Blue Cross and Blue Shield of North Carolina announced its very first iPhone application. This new application helps customers compare drug costs, locate urgent care centers and reach customer service. Officials from the company announced that the free app is attainable for customers to download who have an iPhone, iPod Touch or iPad.
According to John Roos, who is a senior vice president, this app could save a family from paying too much or waiting too long, by directing them to the right urgent care center for their needs. The app will also help people look fro cheaper alternatives after comparing drug costs. It offers a one click access to get a Blue Cross customer service representative. In addition, the app can store your notes about personal and family health.
John Roos noted that Blue Cross is also contemplating more abilities for its app in the near future. Editions for Blackberry and Android phones are currently being augmented.
Blue Cross is North Carolina’s largest health insurer, consisting of more than 3.7 million members.