BCBSNC is currently embarking on creating a customer market research panel. This panel will supply an organized, cost-efficient system for getting in contact with customers directly to perform research on health care and health insurance matters.
Members from three different divisions were sent invitations to participate during the last week of January 2011. The process of enrolling members will continue through the end of February. If members desire, they will have the opportunity to cancel any e-mail communications associated with this program.
The minimum amount of members that they hope to enroll in the program are:
- 2,000 individual members ages 18 to 64
- 2,000 group members ages 18 to 64 (750 of these will be small business group administrators)
BCBSNC employees, Federal Employee Program members, and State Health Plan members will not be summoned to participate in this program.
In early March, panel members will start to receive surveys. These surveys will be directed to members who are picked by customer segment and /or demographics as needed. Every time a member finishes a survey, they will get the chance to enter a drawing for a gift card. These gift cards will differ in value, depending on the survey.
Those with questions concerning the customer market research panel are asked to call the Agent Contact Center.