Monthly Archive for June, 2007

1-800 New Health Announces New Website Redesign

Published on June 13, 2007 in Site News. 0 Comments Tags: .

1-800 New Health1-800 New Health, a Blue Cross Blue Shield of North Carolina agency, just released its redesigned website designed to provide additional information about BCBSNC products. Website visitors can contact agents online or via a toll-free number at 1-800-639-4325.

1-800NewHealth.com now features an entirely new layout designed to provide additional information about Blue Cross Blue Shield of North Carolina products and make the entire website experience more pleasant and easier to navigate.

New on the website are additional product details, including benefit descriptions and plan options. The website also allows for easier comparison of products and plans through benefit descriptions, video tours, and local rate quotes.

Visitors can also chat online directly with an agent, to ask questions, receive advice, or start an application process. Visitors can also contact 1-800 New Health agents via a simple 30-second form to request a personalized quote or request initiation of the application process. Additionally, agents are always on call 24/7 via a toll-free number, 1-800 New Health (1-800-639-4325).

1-800NewHealth.com is your trusted online source for researching, comparing, and purchasing individual and family health insurance.

ExperienceHSA.com – Interactive Video Product Tour Wins Award

Published on June 9, 2007 in BCBSNC. 0 Comments Tags: .

Experience Blue Options HSAAn Internet site that uses character scenarios to walk consumers through a new health plan option has netted a top Web development award for Blue Cross and Blue Shield of North Carolina (BCBSNC). The Web site, experiencehsa.com, won an Outstanding Achievement Award for Web Site Development from The Web Marketing Association. The award was in the Health Care Standard of Excellence category.

“BCBSNC understands the complexities surrounding consumer-driven health care,” said John Roos, chief sales and marketing officer at BCBSNC. “As the state’s leading health insurer, we believe it is our obligation to help members, prospects and insurance brokers understand how these new types of health plans work.”

In 2006, BCBSNC’s marketing teams were looking for a different way to engage and inform employer group customers about the new Blue Options HSA product. Blue Options HSA pairs a popular PPO plan design with a tax-advantaged health savings account.

“We knew it would take more than a brochure to help customers understand Blue Options HSA. This was a totally new experience, not only for our customers, but also for our company. So we created a totally new online experience that matched the uniqueness of the product,” said Roos.

The Web site helps explain an HSA to users in two ways. They can choose to go through a straightforward product overview or learn about Blue Options HSA through the “experience” of five different characters. The character scenarios use humor to drive home the message of how the product is a good fit for many different types of people, not just the tax-savvy.

To learn more about Blue Options HSA visit the award-winning Web site at www.experiencehsa.com.

Learn more about Blue Options HSA or get a personalized quote for Blue Options HSA.

[Via BCBS Association]